“Idea power was the catalyst behind our brand today. They took a vision and moulded it into something truly unique and that represents our authenticity as a company. Their team helped us understand our own brand better than we ever did because they were there with us from the word go.”
Caitlin Raath

Developed by a specialist medical doctor, Nucarro is a new skincare range that has been scientifically formulated with glutathione to improve the appearance of skin and help fight the signs of ageing. They aim to create products that empower people to be fearless in their own skin so they never feel the need to cover up.

We were asked to assist in drawing up the brand strategy, naming and the conceptualisation of the brand’s visual identity. We sought to create the feeling the brand was both scientific as well as very human and authentic.

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