“A key reason for our rebrand was the point we wanted to get across to our stakeholders that we are a group of companies, rather than a bunch of businesses that operate in isolation. In the end, Kyle and his team successfully managed to accurately capture this culture and forward thinking strategy into our new identity. I find the team at Idea Power to be exemplary of their industry and would confidently recommend their expertise to other organisations.”
Phillip Meyer, CEO, LSC Group
LSC is a large multi-national company supplying staffing solutions to various industries across many sectors and geographic locations. With its wide range of specialised sub-brands the brief was two fold, firstly to revive the existing identity to reflect a more forward thinking innovative organisation. Secondly to consolidate all the groups divisions under a single identity, with a sub branding strategy to link each division clearly to the group while maintaining some individuality. The solution needed to be practical yet innovative and pay some homage to the previous identity.
We have worked with LSC since 2010 on their brand building.