“The rebranding played a vital role in the company’s transition from being perceived as a small family owned business into becoming a globally relevant and competitive organisation. Kyle expertly and confidently lead us through this process delivering results that exceeded our expectations.”
Bruce Hansmeyer - CEO, Keegor Group.
With 56 years of successful business in the precious metal mining and refining industry, Leonard Light Industries has grown into the Keegor Group of companies. In 2015 we engaged in a thorough strategic rebranding of the business where the core brand promise was established as 'going further'. With this strategic focus defined the brand's visual identity was overhauled to convey their history, innovation and commitment to their clients.
In addition to creating a comprehensive range of brand applications, we designed and developed a website showcasing the Group's various sub-brands and product offering. We look forward to seeing this brand continue its growth, improving its profile and increasing its market share.