With each product backed up by knowledgeable and thoughtful staff giving critical advice, Dr Cliff Meyer felt that the Treat-a-Pet brand identity lacked the desired cleanliness and precision to represent the quality of services and products they offered.
After engaging in a detailed strategy and analysis, the promise ‘bringing veterinary values to a retail environment’ was chosen as the foundation for the brand going forward, resulting in a comprehensive rebranding of the business.
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