The challenge was set to create a new identity for a fast food restaurant chain entering a cluttered and highly competitive market place. Balancing familiarity with uniqueness was key. The familiarity came through in the friendly approachable brand characters intrinsically linked to each food type, while the uniqueness came in presentation and combining these food types in different configurations. Giving franchisee's the flexibility to create the restaurant that suited their location best.
We are excited to see this brand continue its growth.
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