Smile Inc. is a registered dental and aesthetics practice located in Centurion offering personalised and comprehensive dental care in a relaxed, patient-friendly setting as well as individual care in a supportive, comfortable environment. From the outset the brief was centred around designing a brand identity that would focus on the brand's promise to it's patients: feeling good about YOU.
Overall the identity works to help the brand reposition dentistry in the minds of the consumer, as something that doesn't need to be traumatic and stressful.
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