With a rich 30 year history, this physiotherapy practice needed a brand identity it could call it's own. The current mark had become ubiquitous in the medical field used by other physio's, GP's and clinics meaning the practice could lay no claim of ownership to it. A strong icon was necessary to link different practices with different combinations of partners under a single brand. In 2015, the company decided to rebrand as GRB and GRB & Associates in order to simplify the process of opening of new branches.
The resulting design is as elegant as it is simple allowing the practice to distinctly brand all applications.
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