Having great products that offer great value is critical, but only the first step in creating a long-lasting brand. We believe the true power of brand happens when a business starts thinking and then acts as a brand, design serving as a powerful conduit for this change.
We are working very hard with Tyrone to get Driftaway’s visual image and thinking to a place where it could start to innovate and take on larger competition. We are happy to say the visual changes mimic the internal ones starting to take place.
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