“We have been totally blown away by the response to our branding from staff, retailers and the public. The Idea Power team produced exactly what they promised! Something unique, memorable and beautiful so that we can stand out in the marketplace.”
Nicholas Barrett - Sales Manager - Wholesale Division
Over the years the Beefcor name has become synonymous with great quality meat. The brand is respected in the beef industry as a wholesaler by farmers, retailers and independent butcheries alike. Yet the brand is making a strategic shift towards speaking directly to the consumer of their product. With this strategy in mind, we were approached in 2014 to begin the process of rebranding the business to build on its strong history while creating a unified, recognisable identity that would be synonymous with the quality its customers could expect.
The result is a very strong brand identity that is both simple and striking and works well to communicate a sense of stability and trust. The brand's image treatment is designed to emphasise the quality of the product showcasing the excellent cuts of meat that Beefcor produces. We look forward to seeing this brand continue its growth and reach its goals.