INSIGHTS

Social Media - Part 2 - Ep 14

When it comes to social media, communicating the right way is key. Consumers often use social media to suss out your product or service, whether you are trustworthy, authentic and if your customer experience is up to scratch. In part 2 we discuss the right way to communicate to your audience and how social media […]

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Social Media - Part 1 - Ep 13

Social media has become a part of our day to day lives, we use it to keep up with our family and friends and see what our favourite brands and celebrities are up to. But as a business, how critical is social media to your brand? In this podcast, we discuss how social media plays […]

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Local brands need to embrace change to remain relevant

As 2019 gets into full swing, local brands would do well to ask themselves how they can best remain relevant in the market this year. A key finding contained in the “BrandZ Top 30 Most Valuable South African Brands 2018” report is that local brands are mainly driven by South African consumers, which demonstrates that […]

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Word of Mouth - Ep 12

A mistake I often see small businesses make is using word of mouth as their only form of marketing. Although it is one of the most credible forms of marketing, word of mouth only reaches a small amount of customers and doesn’t always guarantee that these customers will come back. Word of mouth fundamentally means […]

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Brand building drives customer loyalty

Who would say no to landing a new customer in this economy? The answer is, nobody. We all want new customers, new sources of income, and new ways in which we can sustain our businesses, pay salaries and ensure growth. There again, using conventional means, it costs up to five times as much to land […]

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Know Your Customer - Ep 11

Most small businesses I have come across want to sell too many things to too many people in terms of from a marketing point of view. Now who you are willing to sell to versus who you want to market to, can be two different things. So it's really critical that you know who your […]

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Are You Crazy Enough? - Ep 10

Not everyone is meant to be a brand builder, we’re all different and we've all got our different things to bring to the table. The people that are the most passionate about what they do and are the most driven about what they do, end up creating the most distinct brands and those brands typically […]

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Purpose propels performance

Your company’s brand starts on the inside. If your employees are not part of the brand, if they have not bought into the essence of the company’s culture, your branding will fail because every interaction with your company will contradict the image you are trying to establish. This is why having the right brand culture […]

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Understand Failure - Ep 09

The two moments, whether in life or business, where people are at their most critical are when they fail or when they have succeeded. Your expectations when going into something will either set you up for massive disappointment or it’ll open you up to being able to identify significant opportunity. If you begin to apply […]

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Marketing Integration - Ep 08

The amount of work, energy and effort that actually go into getting everyone on board behind a marketing campaign in an organisation is immense but, necessary if you want to run a successful campaign. It is even more critical for the leadership team to be fully behind the marketing strategy because in order for you […]

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How a strong brand protects your business

It is all too easy for small businesses to become victims of intellectual property theft and seeing their products and services copied by unscrupulous competitors. A clear case in point is that of Woolworths, which was recently accused of copying a baby carrier made by Ubuntu Baba, having a cheaper version made in China and […]

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State of SA Brands - Ep 07

In SA, the top 30 total evaluations of all companies that were in the top 30 most valuable brands are relatively low in comparison to our emerging market peers, published in The Financial Mail. Most of our brands are still communicating to their market about features, pricing and functionality of their products, rather than talking […]

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Mindset - Ep 06

The day to day of your business is going to pull you all over the show, this way and that and even though you are dealing with the day to day ups and downs to a degree, you've got to start building something that's going to get you to where you want to be and […]

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The fifth P is the most crucial

The four Ps of the Marketing Mix (Product, Price, Promotion, and Place) have defined marketing campaigns, both successful and unsuccessful, for many years since E. Jerome McCarthy came up with the concept in 1960. And while there have been tremendous advances and innovations in marketing, the four Ps (4P) are still first on the list […]

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Product & Service Innovation - Ep 05

The last area in terms of our brand development cycle, is what we call product and service innovation, making sure you’re staying ahead of the game. This is a point at which you need to analyse your product and service on a consistent basis in order to constantly assess whether it’s first of all, giving […]

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Customer Experience - Ep 04

Bad customer experience is one of the main causes for people to leave a brand. There is no better time to get to know your customer, than now. What they want? Who they are? What drives them? What are their needs? Is your customer experience best suited for them? Anticipating if there are areas within […]

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Corporate reputation depends on brand trust

The Edelman Barometer confirms that trust in our world is at an all-time low. Whether it's trust in the media in an age of fake news, trust in corporations and their marketing promises, or trust in politicians to act in the best interests of their constituents, trust in general is a scarce commodity. When it […]

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Brand Culture - Ep 03

"Happy staff equals happy customers. Happy customers equals more profit," A simple formula that makes a lot of sense, right? Let’s talk about getting the first part of this equation right, happy staff, so that they in turn can willingly go that extra mile for your customer. Brand culture exists to serve staff in the […]

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Branding & Marketing - Ep 02

There are 5 key principles that should be considered when doing branding and marketing activity and all of them combined won’t grow your brand if you don’t apply the sixth unwritten principle which is: marketing is an ongoing, habitual, consistent action, or at least it should be. Branding & marketing should constitute of these 5 […]

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Building Trust - Ep 01

There are five areas that I talk to people about focusing on how to build brand trust. One of these key areas is and if you do this, all the other ones come together. Is keep your promises. Marius: 00:00 Kyle, good afternoon. Kyle: 00:02 Afternoon Marius. Marius: 00:04 If you can start off with those of us […]

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The real value of building a brand

What is your company’s brand? That may sound like a strange question and the answer could range from thinking about your logo or colour scheme, or the values you frame and put on the wall in your reception area. But that is not what your brand is. Let me ask you another question: what do […]

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Are you a commodity or a brand?

As access to technology continually improves and evolves, innovation becomes an everyday occurrence for the consumer who has an almost endless array of products, services and solutions to choose from. At the same time, competition among vendors increases exponentially and the ability to differentiate products or services based purely on features or customer service alone […]

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Brand culture defines your company’s future

Google, Facebook, Apple and Starbucks are a few of the world’s greatest companies that have seen the value in creating a unique corporate culture. Their culture allows these organisations to produce phenomenal results every year. Now it is true that the results your business delivers depends on many factors, including the product or service you […]

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