The logo process
At Idea Power, we believe a great logo's value can be measured in three key areas
Internal Value (corporate culture).
Your brand's logo represents your brand, its value and the brand's promise. Your logo needs to form a central mark for staff to rally behind, a symbol of a central
value or aspiration to be something more, becoming a symbol of pride for your brand's staff much like a sporting emblem unites rugby or cricket fans.
External Value (correct positioning).
Considering historically powerful logos such as the Adidas three stripes, the Nike tick, the IBM logotype or the Fedex arrow, it becomes clear that a great logo
needs to be memorable and effectively distinguish a brand from its competitors. To achieve this, we believe a company logo design needs an individual visual
personality determined by the overall brand strategy and positioning statement.
Application Value (brand experience).
The points of interaction between brand and consumer are constantly evolving, and a flexible and innovative brand identity is essential. As your logo is the
cornerstone of any effective identity, effective application is essential. Online and print applications require a simple, bold and legible logo that lays claim
on any item on behalf of the brand. This is the best way to boost ROI on your brand's identity.