Revamping your brand or corporate identity can offer a number of strategic benefits for your business, such as demonstrating an updated outlook on your industry, a significant refocusing of your services or products, or even a change in ownership or structure. To help you ensure that your identity revamp is a success, Idea Power offers a highly strategic approach to ensure that your message is clear and aligned with your company's values and goals.
Rebranding is an excellent opportunity to remake or reconfirm your brand promise to your clients, or redefine and clarify a promise that may have been diluted over time. Unlike a new identity, a brand identity revamp does however present far more risk, as sending the incorrect message could be detrimental to the market share that you already have. A strategic approach is therefore vital to the success of the rebranding exercise to ensure that you gain the full value from your new corporate branding strategy.