The next step in our brand identity design process is the creative design process. Ideally, we prefer to present the corporate identity design as a complete proposal,
incorporating not only logo design but also the full context of corporate branding application. Initial proposals are limited according to the size of the company,
with 1 - 2 proposals for SME's and 2 - 3 proposals for larger enterprises.
With each corporate identity design proposal, we will explain the rationale behind the creative and how this relates to the key objectives set out in analysis. This will
allow you to assess the value of the creative proposals. Value can be assessed by considering three key areas:
Clarifying the brand promise
- Communicating the brand promise accurately to clients, employees and stakeholders.
- Galvanising the corporate identity design of your company, thereby aligning staff to your brand's vision and promise.
Flexibility in application
- Positioning is how a product or service appears in relation to other products or services within the market place.
- Brands are positioned correctly to not only distinct from competitors, but also so that the brand's identity and the brand's delivery are aligned.
A well-designed corporate identity has the essential building blocks to allow branding to occur across all media in a consistent and cost-effective manner
without diluting the communication of the brand's promise.
Contact Idea Power to learn more about our corporate branding solutions, and give your brand the visibility it needs to succeed.