Corporate Identity design.

Corporate identity is essentially the visual representation of your organisation's personality. Along with a visually appealing design, your brand's identity needs to align with your long-term strategic goals, ensuring that the culture and promise of your brand is communicated. Idea Power follows a simple yet highly effective process that incorporates analysis, creative and review.

Analysis

Inspired corporate branding balances the understanding of your business, the greater context of your market place and your company culture with a distinct visual language to keep you ahead of your competition. Every corporate branding project involves a detailed analysis of your corporate identity, resulting in a strategic view of your business, core market, competitors and culture. The analysis forms the basis for determining the key communication and application goals of the company identity design. Analysis also serves as a benchmark to assess the corporate identity design. Every design with this analysis comes with a full satisfaction guarantee.

Creative

The next step in our brand identity design process is the creative design process. Ideally, we prefer to present the corporate identity design as a complete proposal, incorporating not only logo design but also the full context of corporate branding application. Initial proposals are limited according to the size of the company, with 1 - 2 proposals for SME's and 2 - 3 proposals for larger enterprises.

Review

With each corporate identity design proposal, we will explain the rationale behind the creative and how this relates to the key objectives set out in analysis. This will allow you to assess the value of the creative proposals. Value can be assessed by considering three key areas:

• Communicating the brand promise accurately to clients, employees and stakeholders.
• Galvanising the corporate identity design of your company, thereby aligning staff to your brand's vision and promise.

• Positioning is how a product or service appears in relation to other products or services within the market place.
• Brands are positioned correctly to not only distinct from competitors, but also so that the brand's identity and the brand's delivery are aligned.

• A well-designed corporate identity has the essential building blocks to allow branding to occur across all media in a consistent and cost-effective manner without diluting the communication of the brand's promise.

Contact Idea Power to learn more about our corporate branding solutions, and give your brand the visibility it needs to succeed.