corporate identity / brand identity services
A business' corporate identity or brand identity needs to be more than an eye-catching design, it needs to align with the brand's long term strategic intent,
capturing the culture and promise of the brand, and ensuring it comes through in every communication. The key definition of corporate identity is the visual
representation of an organization's personality.
With every corporate identity project, we undertake a detailed analysis of the brand identity which assists us in taking a strategic view of the client's business, market place, competitors and culture. This analysis then forms the basis for drawing up the key communication and application objectives of the brand identity design. This in turn, forms the measure by which the brand identity design is assessed. Every brand identity design with this analysis has a full satisfaction guarantee attached to it.
Typically we like to present the corporate identity design as a complete proposal, looking not only at the logo design but also the full context of corporate identity / brand identity application. In other words, how it appears in context. There is no limit to the number of these proposals yet we will limit the initial auantity according to the size of the business, SME's normally 1 - 2 and larger enterprises 2 - 3 proposals.
We suggest assessing the value of corporate identity / brand identity by gauging its ability in three key areas:
our process
The process we follow with regards to brand identity design is a simple one of analysis > creative > review.analysis
Inspired brand identity design is a balance of an understanding the client's brand, the greater context of their market place and their culture with a distinct visual language to position them clearly in comparison with their competitors.With every corporate identity project, we undertake a detailed analysis of the brand identity which assists us in taking a strategic view of the client's business, market place, competitors and culture. This analysis then forms the basis for drawing up the key communication and application objectives of the brand identity design. This in turn, forms the measure by which the brand identity design is assessed. Every brand identity design with this analysis has a full satisfaction guarantee attached to it.
creative
After the completion of the identity analysis and confirmation of the objectives by the client, we undertake the creative process of the brand identity design.Typically we like to present the corporate identity design as a complete proposal, looking not only at the logo design but also the full context of corporate identity / brand identity application. In other words, how it appears in context. There is no limit to the number of these proposals yet we will limit the initial auantity according to the size of the business, SME's normally 1 - 2 and larger enterprises 2 - 3 proposals.
the 3-step review
With each brand identity design proposal, we will explain the rationale behind the creative and how this relates to the key objectives set out in the corporate identity / brand identity analysis. Typically the client will then assess the value of the creative proposals.We suggest assessing the value of corporate identity / brand identity by gauging its ability in three key areas:
1. clarifying the 'brand promise'
- Communicating the brand promise accurately to both clients and their staff.
- Galvanizing the corporate identity of the organization, thereby aligning staff to the brand's vision and promise.
2. correct positioning
- Positioning is how a product or service appears in relation to other products or services within it's marketplace. Positioning the brand correctly so that it is not only distinct from its competitors, but also that the brand identity and the brand delivery are aligned with one another.
3. flexibility in application
- A well-designed brand identity has the essential building blocks to allow branding to occur across all media in a consistent and cost effective manner without diluting the communication of the brand's promise.
praise we have received for our corporate identity / brand identity work
“Idea Power's creative input into our corporate identity has not only improved our image and given us an identity to be proud of, it has
also helped us refocus our thinking around who and what we are as a brand...”
- Ian Stacey, Fastrak.
“...Kyle and his team properly understood our requirements and did an amazing job in the design of our identity. I really enjoyed
going through the brand identity analysis process with Kyle and I believe that everyone needs to do this at some point...”
- Billy Berry, Bigg Online.
“VMS had the good fortune to stumble across Kyle and his Idea Power business. He has helped us with some fantastic concepts and changes in our brand
identity and message to our customers and the general public. Kyle's work is brilliant and his understanding of our need for change and the
environment in which we work has been excellent...”
- Gavin Attree, VMS.
“We are really pleased with our new corporate identity, it is both creative and professional. It has translated well into all the applications
both print and online. The identity from the logo through to the website now accurately reflects our modern, progressive vision
of our business.”
- Patricia Rossouw, Global Treasury Solutions.