multisure
the client
A dynamic 100% South African “born and bred” company started in the year 2000. We have combined two affordable and in-demand financial Products with a Business Opportunity which anyone irrespective of background, education and experience can make use of.We have ONE goal – to provide quality, affordable products which everyone can afford while helping others achieve financial freedom.
the brief
Multisure approached us to redesign the look and feel of their website which then formed the basis of a refreshed identity. Repositioning the identity to reflect a young minded dynamic company offering solid insurance products that offer real value, with the added benefit of a business opportunity for it's members.the result
Multi-sure is an insurance company who uses multi level marketing to promote it's products. It is not a get rich quick scheme or pyramid scheme with no real product at the end of the smoke and mirrors. It offers real products of real value and simply allows it's members to benefit by marketing these products themselves. Hence it was important to give the brand a sense of substance.We slightly tweaked the logo to get rid of the unintended hidden symbol making it more elegant in the process, we then sought to give the website design a young and refreshed feel while communicating the solid and ethical values behind the business.
Project Gallery
what they said
Since starting out working with Idea Power we have had loads of positive feedback about the minor yet significant change to our logo as suggested by them as well as our new website and brochure designs which have been revamped completely thereby greatly improving our image. Kyle and the team have worked tirelessly with us on the new designs and they never stop until the client is 100% satisfied. We will no doubt be working with Idea Power on the rest of our corporate identity and other design work from now on.Denton Goodford
CEO - Multisure