star achievers - online brand
the client
StarAchievers.co.za is a division of Jacklin Enterprises, a publishing and fulfilment company since 1997.StarAchievers.co.za aims to assist parents with a wealth of resources to encourage a love of reading and learning in their children from an early age. We also offer quality children’s books in both English and Afrikaans that make reading fun, affordable and convenient for South African families.
the brief
We were approached by Jacklin Enterprises to partner Bigg Online in creating this new online brand to bring their children and educational book offerings to a wider market segment. We were specifically tasked with coming with the brand identity, logo, positioning statement, slogan and website look and feel. Essentially to capturing the promise of the brand which is 'young readers are generally better achievers'.the result
We captured the concept of achievement and how the brand facilitates the tools of learning through the slogan "building tomorrows stars". The bouncing star came from the same rationale and gave the visual representation of the promise. The look and feel of the website developed from there into a fun, uplifting and bright design which really enhanced the online experience of the site and functioned well as a showcase for the brands available on the site.Project Gallery
Project Included
- brand identity analysis- slogan
- logo design
- website front end
what they said
"After the initial brand analysis, Kyle and his team created a brand and web design that captured everything we envisioned for this new website. We have received great feedback from our customers, who love our new website. I would highly recommend the services of Idea Power for any new or existing brand."Liesl Smit
Marketing Manager
Jacklin Enterprises