feedback media - new brand id
the client
FBM is a Social Media Consultancy providing tailor made packages to assist businesses with the implementation, incorporation, management and training of social media platforms in conjunction with traditional marketing techniques. Online media is fast growing, both in flexibility and reach offering businesses of all sizes, simple and effective ways to interact with consumers.the brief
The client approached us to help create the identity of this startup from scratch. Establish a name and visual that spoke of the business' understanding of social media and it's role in assisting it's clients to maximise benefits out of it.the result
The brand identity analysis helped determine that the brand's key value proposition was an in depth understanding of two way customer communication through social media platforms. The brand also needed to be positioned as accessible, real and trendy. The name feedback almost instantly came to mind in describing this two way interaction verbally. The interaction of the 'd' and 'b' characters within this name gave the visual to describe it as well.Project Gallery
Project Included
- verbal identity (naming)- corporate identity
- logo design
- brand identity analysis
- stationery
- email signature
- online media integration
- powerpoint template
- website design
what they said
The very first company I approached when starting up my SME was Idea Power. I had the good fortune of seeing the excellent caliber of design and flow via two different companies and was really impressed with their work. I didn’t hesitate to use Idea Power as my design and branding house as I knew professionalism and satisfaction was a guarantee. The staff are extremely focused, energetic and knowledgeable. From my business’ embryonic beginnings to its fully fledged processes, Idea Power has kept the excitement, synergy and unique designs alive in each and every item they tailor made for Feedback Media.Cindy Davidson
Feedback Media