fastrak - rebranding
the client
Fastrak presents a uniquely positioned franchise opportunity, poised to take advantage of an ever increasing demand for branded electronic and computer products amongst the lower LSM emerging mass market group.This market segment is becoming ever more techno savvy and brand conscious and Fastrak has for the last 7 years tapped into this need, developing a formula for success which is simply unrivalled within the segment.
the brief
Fastrak is investing in an aggressive growth plan, actively seeking out national sites for new stores as well as possible franchise opportunities it was vital that the brand’s identity be properly defined to help facilitate this growth.Idea Power were tasked with revitalising the brand identity correctly positioning the brand as an electronic retail brand aswell creating an identity that transferred more dynamically to store front, instore and point of sale.
the result
During the analysis we identified the promise great brands, great prices, great service as Fastraks success relied on delivery of these three. Then looking at their current success this is due to their understanding of the emerging market consumer and their need to keep abreast of current technology. The term "being plugged in" came out of this thinking, which formed the basis of the identity going forward.Project Gallery
Project Included
- brand identity analysis- logo design / brand mark
- slogan copywriting
- website
- store front signage
- window display graphic
- instore graphics
- brand induction documentation
- stationery design
what they said
Idea Power’s creative input into our brand identity has not only improved our image and given us an identity to be proud of, it has also helped us refocused our thinking around who and what we are as a brand especially the promise we make to our customers. We thank Kyle and his team for a fantastic final product.Ian Stacey
Fastrak