About.

Where it all started

Idea Power is a brand design agency that was started by Kyle Rolfe in March 2006. Since its inception, Idea Power has sought to address the gap between strategic design solutions and creative design with no basis in strategy. In South Africa, many challenges and misconceptions still abound within the branding sphere, and companies are still only just discovering the need for effective branding campaigns.

Our history began with a passion for what we do, along with a commitment to the values that have allowed the company to grow. Over the years, Idea Power has evolved into a powerful branding design agency that consistently provides clients with results.

Idea Power Timeline

2007 Established strategic briefing methodology, first successful rebrand project > Treat a Pet
2008 Moved into first proper studio space and hired our first staff
2009 Moira Rolfe joined as partner / Art Director
2010 Largest corporate rebranding project to date > LSC Group
First retail chain store rebranding > Fastrak
Successfully branded > Disney Book Club South Africa
Largest online branding project to date > starachievers.co.za
2011 Began strategic partnership with Bigg Online to offer comprehensive online services
Successfully partnered with Fastrak in doubling store footprint
Moved to larger premises
2012 First brand character design > 'Stretch' TradeUnipoint.com

Idea Power Values

Our brand design agency has values that are rooted in transparency, accountability and honesty. We believe in a relationship-driven approach that allows us to forge long-term partnerships. With great pride in every project that we complete, we constantly seek to provide innovative design campaigns that look as good as they perform.

Driven by a team of passionate branding experts who foster a love for design, Idea Power strives to create a company culture that is both energetic and motivated to achieve excellence in everything that we do. Whether you require a complete corporate branding solution or a rebranding strategy to refresh your current business goals, Idea Power is committed to helping you get the results you need.

A Refreshing Methodology

At Idea Power, we believe that strategy determines creative, and not the other way around. This methodology is brought across through a comprehensive process that includes analysis, research, context, culture and review, allowing us to create tailored branding solutions that project the right message to your audience.

Throughout all of our projects, Idea Power follows an intuitive process to create sustainable branding design. Used effectively, this approach maximises communication of your brand's values and value proposition. Working with you each step of the way, we create brand integrity between visual appeal and strategic results. Contact Idea Power today to learn more about our unique brand design methodology.

Partnered by Bigg Online
Our Services
Corporate identity | Brand identity
Print Design
Website Design
Digital Design
Graphic Design
Contact
T 012 654 3839
F 086 672 0433
E kyle@ideapower.co.za
Q Get a Quote
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© 2013 Idea Power